Ways to use whiteboard animation videos in your business

In recent years, the use of videos to promote business has steadily increased. These days, people use pens, markers, and drawings to present their ideas and connect with people. Video recording is now the newest technique in delivering organic messages.

This method is also known as Whiteboard Animation Studio. It takes the drawing from its fixed time and place, and allows you to upload, transmit, and share it. Many organizations are now looking for ways to use business animation videos to their advantage. There are many ways, but the most effective are:

Cover page

Certainly, a whiteboard animation is an excellent tool for telling your story. You can use this video to tell a nice story about how your products or services fit into the lives of your consumers and improve your experience. It can include a brief explanation of the product or service, the history of the company or the main principle that separates it from its competition. Keep videos of this nature short, generally no more than 2 minutes.

Dive into details

In addition to using these videos to tell your top-level story, they are perfect for explaining specific processes, products, or services in depth. At first, consumers do not seek complex explanations. However, the more they click on your videos, the more interested they are in your company. You should keep them interested by offering more details of certain services or products that have shown interest. Keep these videos shorter than 5 minutes.

Info graphics

Whiteboard animation videos are great for info graphics or just infographics. These videos show all the information on a certain topic and show comparisons of graphs and statistics.

If you want to capture the viewer’s attention, you must use very entertaining graphics and images. A whiteboard animation turns statistics and facts into motion. This has a profound effect on viewers as they can see these things in a more graphic way.

Advocacy and innovation

You can also use the whiteboard animation to share your organization’s ideas about education, social environments, and motivation. Such videos are powerful in affecting viewers’ thoughts and influencing change.

If you are dealing with problems that are not yet reality, you can use the power of your imagination to illustrate to viewers what is possible. The biggest advantage of whiteboard animations is that they are not limited by photography or video, and can achieve a deeper imagination with little work.