An Introduction to Google Ads
If you are new to Google Ads, you might be totally unaware of all the types of Ads campaigns from which you can choose. Most people think solely of the ads that appear in Google search results. This makes sense because whenever you run a Google search, the list of ads can be easily seen. Yet this is just a fraction of what Google Ads has to offer. Choosing the right type of Ad campaign depends largely on what you sell and who makes up your target market.
There are four essential elements you absolutely MUST have in place before you consider launching any Google Ad campaigns
(2) The proper budget for the advertising
(4) Conversion goal
With these four components in place, you’re ready to get started with your Google advertising.
➢ Google Adwords
AdWords are currently displayed in slabs either above or below the organic search results with an “Ad” disclaimer. They can appear for any type of queries, across all kinds of Google result pages.
How to get there:
This one is quite simple, you just have to start an AdWords account and choose a suitable ad format according to your requirements and budget.
➢ Google Shopping
Google Paid shopping results to appear as product images and links above the organic listing. This type of search result shows the most crucial info of a product: name, price, photo, and from where you can buy a particular product. This data is constantly updated. Google Shopping has rather difficult guidelines & policies but it is usually cheaper than AdWords.
Recently Google announced a new AdWords feature which is Showcase Shopping ads. They let you group together a collection of correlated products and present them together to establish your brand or business. These ads help the user choose where to buy things when they search for more general terms.
How to get there:
You will have to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. Then Google will consider your feed, your website, and your bids to determine search queries that prompt your ads.
➢ Hotel Ads
As part of branded Knowledge Graph listings for hotels, Google often displays different options to book a room right from the SERP. The room providers can include both the hotels’ official websites and booking companies. Google gets either pay-per-click or a commission which is charged when bookings are made via listings on Google.
How to get there:
Launch your Google Hotel Ads by preferring a certified integration partner, who can set up and manage your Google Hotel Ads campaign, or contact Google’s team and they will help you to find an appropriate one.
The anatomy of a Google advertisement is very simple, but it’s also very important that you understand the mechanism that makes up an ad and how they play a role in converting business.
Before you pick a budget bigger than you can handle, it’s best to start with a small and handy campaign. The key with Google Ads is to polish your skills before scaling. You need to learn what works and what doesn’t work for your business as it can give you access to the entire world’s search audience.
There’s no reward for wasteful spending.
It’s all about how smartly you shape your campaigns so that you can make it profitable. Our advice is to start out slow, careful &keep testing new ideas. And don’t forget that you’re not only advertising to sell your products, but you are also gaining new customers, some of them for life!
Meenu is the Co-Founder and Head of Operations at Absoltz Internet Marketing. Her passion and strength lie in managing high-profile projects, motivating people, building a culture and focusing on what’s right for growing the business.
She works with clients to the device the best possible Digital Strategies and identifies their core brand values. In addition to managing day to day operations in Absoltz, she develops content and her posts are always packed with data and relevant examples that you can put straight into actions.