Augmented Reality E-Commerce: The Future of Shopping
Any kind of technology which is able to bring in improvements for its users is an automatic success. The e-commerce industry has adapted this philosophy when selling their products, no matter what kind of medium the sale is focusing on. Technological innovations will often drive only incremental improvements in product popularity which then becomes a niche wrapped in fancy packaging. Technology which manages to touch a core point of the human experience is what qualifies as a revolutionary change, and this is where augmented reality (AR) has made its impact. It has superimposed digital data into a physical environment, and this way consumers are open to more novel experiences.
In 2018, AR reached a wide group of retailers who invested in the tech for blending two worlds to better consumer experiences. There has been a 104% increase for AR apps like Lowe’s and the interior design platform Houzz found that consumers were 11 times more likely to purchase something when exposed to AR. But how big of an impact will this have on e-commerce? Is it shaping the future of the field?
A Stronghold on Shopping Spaces
From mobile apps that feature AR abilities to virtual try rooms, this technology has had a considerable stronghold on online shopping. Brands like IKEA have introduced their own apps which allow customers to see how their furniture looks in their houses before they choose to buy. There are other retail brands that have allowed users to try on accessories like eyewear or watches so you can make an informed decision in the comfort of your own home. With AR at the disposal of the general public, customer acquisition and retention worries are issues of the past. Since AR has taken over most online spaces, the future of shopping seems to be centered on it.
How AR Has Affected E-Commerce
When customers use AR to make their purchases, it affects the way a number of processes work. From trying on an item to making payments, the impact of AR is far and wide.
AR has allowed online shoppers to customize their apps and stores in accordance with their needs. Users are able to customize their individual experiences depending on their individual style, size, and tastes. This kind of digital customization is doing wonders for attracting customer bases due to their time-saving efficiency.
When it comes to interesting experiences like AR shopping, users cannot help but be curious. The technology is effective in bringing in new users to see its capabilities and the appealing nature of the matter is that users continue to say happy and curious about the future of these products and services.
Innovative AR solutions are giving customers the opportunity to visualize their products in real-time but the added comfort of the location. Customers can have full 3D visualizations in the comfort and ease of their own homes which gives them the chance to see how a product will look. For example, augmented reality home design allows consumers to place furniture in their spaces to see what fits well before they make a purchase. There is infinite potential in the comfort AR can give to consumers of all types.
Making Accurate Decisions
AR and visualization are giving accurate results. Users are able to make the right choice by using an AR service and thus their return rate is lessened. When users do not doubt the purchases they have made, they will not return products and retailers will be free of a common hassle. Not only it is an effective and accurate solution, but it also provides novelty to retail. This can be seen with apps that allow shoppers to try on the item before they buy it, by creating avatars that match customer appearances and putting clothing items on them.
AR and Mobile Friction
Initially, mobile devices were not made to accommodate online shopping due to their smaller screens and lower loading times. Since it was difficult for users to complete purchases properly, e-commerce did not focus on mobile and some issues were caused in the industry, like continuous cart abandonment. Now, the concept of mobile friction has been reduced with the introduction of AR. The convenience of online shopping is now made easier with mobile integration and obstacles have been removed almost instantly through the help of AR. The technology is mostly being seen through smartphones and the improvements it has made to the e-commerce experience is noticeable. Through product visualization and making mobile shopping more engaging, AR has been adapted to portable and wearable devices as well.
Even though AR is still a relatively new feature in the e-commerce landscape, it has achieved massive success in the last couple of years. With brands adapting to innovative apps and AR options, there has been increasing sales and better online shopping experiences for customers all over the world.