Way Advertising Important Trend of 2020?
In 2020, if you want to stand out in a crowded marketplace, then you need to think out of the box and challenge conventional marketing.
Intelligent disruption in advertising can help give access to your brand that traditional marketing fails to do. But what exactly makes a disruptive advertising campaign…disruptive?
Disruption in advertising marketing is about taking risks, trusting your intuition and stomping on the conventional ways of marketing. Through intelligent disruption of advertising, you can take the lead to think about where you want your brand to go and how you want it to get there.
Why Disruption in advertising is important?
Disruption in advertising is about changing consumer’s long-held perception of brands. It enables your customers to connect and engage with your brand. Disruption in advertising is particularly useful in helping large existing brands to get noticed, as well as to help get startups the attention they need to maintain their momentum. Intelligent disruption of advertising is going to become the top trend in 2020 because of following reasons.
Customer Feels Connected
Disruption in advertising takes an ordinary, inexpensive thing and changes it into something the customers feel more connected to. For Example, Coke used name tags on its bottles and people went crazy to buy bottles with their name tags and those with their loved ones. This didn’t just improve the ROI for coke but also helped in engaging its customers.
Can be imitated but not duplicated
Once a brand has established an ad through intelligent disruption in advertising, no other brand can position their brand using the same tactics as it will be ignored and won’t gain the attention of consumers.
Captures Customer’s Attention
Through disruptive marketing we can get attention of people and customers by being diverse and taking risks. It embraces concepts that are outside norm and takes brands from being laughed at to coveted. Sometimes, it has some shock value making people to stop and notice. It encourages people to think differently and analyzes data that might not normally be given the time of day.
Therefore, intelligent disruption of advertising is the new future of marketing. Whether you have already hired a team to work on creative, unexpected ideas or you plan to hire soon, you are going to get plenty of rewards when you integrate this type of marketing.