New Type of Featured Snippet Videos In The Search Results

Google has made a major change with how featured snippets with a video are done in the search results.  Instead of clicking through to the YouTube video landing page, Google is overlaying the video directly into the search results instead.  The overlay does not feature any of the YouTube features and is instead a very plain overlay.

Featured Snippets in Google Search put your site at the top of the search results. They feature an answer to the searcher’s query with a link to the complete content, and often drive a lot of traffic.

What Are Featured Snippets?

Featured snippets are a highlighted box at the top of the search results which contains an answer, or partial answer, to the user’s query, taken directly from a third-party website, or in this case, a video. That can be an amazing traffic driver if the answer shown as ‘incomplete’ has more steps than are shown, or simply arouses curiosity for those who want to know more and will click through to the site which it came from.

And those featured snippets from websites have been around for a while. What’s relatively new here is that they can also come from a YouTube video. But, Eric, how does that happen? I mean, since the video itself isn’t being shown in the snippet, from where is Google pulling the answer?

As it turns out, from the Description field of the video. So here’s the description of the video that was the source of the featured snippet we showed you earlier. The text in the red box is what Google grabbed for the answer to the question shown in the snippet in search.

How to get YouTube videos in featured snippets

Work hard to get your videos ranking well in search organically. Just as with featured snippets from web pages, you don’t have to be the number one result, but you typically have to be in the top ten.

Place the answer to the question your video addresses in the video marketing, preferably near the start of the description, and keep it brief. If the video has a longer complicated answer, just summarize it or list the basic steps in the description.

YouTube itself is a very popular search engine and a primary place that people go to learn things or find out how to solve problems, and well-optimized YouTube videos can often rank on the first page of Google results, as well. Now, with this featured snippet opportunity, there’s even more potential for some of your videos to rocket to the top of search.

Featured snippets with a video

Google has made a major change with how featured snippets with a video are done in the search results.  Instead of clicking through to the YouTube video landing page, Google is overlaying the video directly into the search results instead.  The overlay does not feature any of the YouTube features and is instead a very plain overlay.

Clicking the video title in the featured snippet, instead of the play button, will send searchers through to the YouTube video page as usual.  And clicking the title in the overlay interface will also bring up the YouTube landing page.  However, in these cases, Google will not utilize the video “suggested clip” feature which automatically starts the video at what Google considers to be the relevant portion of the video.

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Author Bio: Naveen Kumar has several years of experience in SEO and he has been working as a senior SEO Manager in JDM Web Technologies. He is the Best SEO services provider in India, which help him to increase his clientele base throughout the globe. He has exceptional knowledge in this Digital marketing era, which helps him to come up with extraordinary articles and blogs.  Basically, his write-ups cover the essential factors related to search engine marketing.

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