M-Commerce v/s E-Commerce: The future of online business
The internet revolution has been affecting every sphere of human lives globally. E-Commerce officially commenced since 1991 when internet became available for commercial use and there has been no stopping after that.
While many businesses with multiple outlets started selling online, there were brands that were solely confined to E-Commerce and yet made immense profit. Clearly, with the easy availability of internet, online stores became the new market that people started swarming to.
However, even this trend has seen considerable change as M-Commerce is quickly replacing E-Commerce. More and more businesses are turning website into app to make most of this opportunity.
Read further to discover the various aspects related to E-Commerce and M-Commerce and discover what can work best for your business.
The major differences between M-Commerce and E-Commerce
E-Commerce is an umbrella term for the process of selling and buying online. While M-Commerce is all about the business done and the revenue acquired through mobile phones. M-Commerce is expanding as more people are buying through mobile websites and apps.
The major differences between the two, with respect to various factors, are mentioned below:
Mobile devices are always a step ahead of websites in terms of ease & convenience. The entire process of consumption and shopping becomes more effortless as it is easier to access, add and buy products on app. Whereas, to shop on websites through bulky devices, one needs to go through a more lengthy and strenuous process.
The cart abandonment rates are lower on mobile phones as compared to websites due to ease of accessibility. Offline operations are also more functional on mobile phones. Selling and buying becomes a breeze for businesses and purchasers. Websites often suffer the lack of assistance of mobility feature.
The integration of AI technology has highly influenced the mobile industry. GPS tracking, location-based offers and more such features are often more functional with mobile phones. These features often help brands & businesses in performing better and support consumers in availing better benefits and memorable experiences.
Mobile devices are often more secure as compared to open-ended websites. The mobile devices can easily be secured with biometric locks, passwords and more. Thus, people who look for more inclusive, secure and personalised experience, prefer apps over websites.
5) Brand Value:
Mobile apps ensure better brand value than websites. When a user downloads an app in the phone, the app icon becomes a permanent address of your brand which is always within the reach of the consumer. Also, unlike websites, users don’t just use your app and forget. This, in turn, helps in enhancing your brand value and recognition.
6) Consumer Retention:
Global studies state that it is easier to retain customers that you have acquired through mobile apps. Whereas, the buyers that shop from your website are less likely to return. Customers can also be allured with amazing reward programs and offers in exchange of referrals and advocacy. Thus, mobile apps promote loyal buying behaviour.
Apart from these points, several other factors like reduced internet dependency and lower acquisition costs make mobile apps a better alternative than websites.
The future relies on mobile devices
The number of mobile phone users around the globe is set to cross the five billion mark this year. There are more than 2.47 million apps on Google Play Store and more than 1.8 million apps on Apple App Store. These numbers already establish the fact that the future belongs to mobile devices.
The mobile industry is only going to expand in the coming years and hence business owners should grab the opportunity at the earliest. Besides the facts discussed above, there are few other factors that determine the importance of mobile devices.
The additional facts related to the significance of mobile devices and apps are as discussed below:
- It has been found that mobile apps are 63% more convenient than websites
- Apps are 57% faster than websites and shopping & checking-out is easier
- People connect better on mobile apps as it offers more personalised content
- M-Commerce revenue is expected to reach nearly $319 billion this year
- Mobile-savvy millennials are arguably the largest consumers in every industry
- One in every two dollars spent online in 2020 is to come from smartphones
- Wearable devices’ market is growing and will ensure its share in M-Commerce
- Mobile devices give more accurate data about every consumer session
It’s time to take your business to apps
Businesses all around the globe are turning to apps. With DIY mobile app builder tools, it has become easier to conquer one’s space in mCommerce.
AppMySite mobile app builder for WordPress and WooCommerce can be your bankable partner in the journey. It comes with all the essential features and ample tool tips that you need to make most of your M-Commerce opportunities.
To create your app with AppMySite just follow the simple steps listed below:
- Register: Go on the website and enter the basic details to register.
- Build: Immediately after signing up, start building your app and customize it. Design the layout, screens, landing page and more. Follow the instructions to connect your website with the app to sync and retain the data.
- Preview & Publish: Test your app on the simulator or on a real device before you proceed to upgrade and publish. Proceed to publish the Android &/or iOS apps and submit it on the relevant stores.
You can sit back and relax once the app is submitted to the app store for approval. You will get notified when the process of approval is completed by the relevant app store.
Act now to reap early
Now that you are aware of the benefits of M-Commerce, it is time to turn your website into an app. As discussed above, you can easily build your own app and claim your territory.
There’s no need to wait anymore and lag behind your competitors. The future belongs to M-Commerce. Complement your website with an app and secure your space now.