Guest Blogging, though not a new concept, is getting much popular nowadays and it is because of the benefits it provides to the marketers, businesses, and bloggers. Even it would not be wrong to say that guest blogging has become an indispensable part of the content marketing, which let the businesses achieve their SEO goals and boost brand awareness. Guest Blogging, though not a new concept, is getting much popular nowadays and it is because of the benefits it provides to the marketers, businesses, and bloggers. Even it would not be wrong to say that guest blogging has become an indispensable part of the content marketing, which let the businesses achieve their SEO goals and boost brand awareness.
Improved SEO results are one of the biggest benefits of guest blogging and are also the reason that every Top SEO Company in India is now focusing on creating effective guest blogging strategies. The links from high-quality websites make a positive impact on the ranking factor of a website and let the site secure a higher position in the search engine results.
And apart from SEO, guest posting also helps in boosting brand awareness, attracting new customers, improving lead generation and building trust. As all these things matter a lot for the success of a business, you must incorporate guest blogging into your content marketing strategy, if you are not using it currently.
However, just starting with your guest blogging is not enough; you need to create a thoughtful strategy in order to make the maximum of your guest blogging opportunities. So, here is the guide to crafting a successful guest blogging strategy.
Determine Your Main Goal
Your goal will help you in determining the kind of websites/blogs you will submit your guest posts to. Basically, there are three main goals which every Top SEO Company has:
1. Building backlinks
2. Increasing the website’s traffic with great exposure
3. Establishing a name and authority in the industry
For an instance, in the case your goal is to increase the traffic to your website, you should look for the big blogs having an engaged audience.
Locate the Right Opportunities
Locating the right opportunities means finding the right sites for guest posting. The key to success is looking for the sites having the same niche as that of your business. For an instance, if you are selling e-liquids, you should look for the vaping blogs that would have a wide audience. So, make sure that the blog has engaged readership and the content of the blog is relevant to your niche.
Prep to Make a Pitch
You can’t just jump to contact the blogs once you have found the right opportunities; there is some homework you need to complete first.Check the type of content and the type of audience the content is created for.
– Determine the topics of the content that whether they are specific, general or detailed.
– Check how their guest posts are doing.
– Check the types of posts that work well.
Before you write a pitch, read the guidelines, mention who you are and personalize your email in order to get the attention of the readers.
Know the Right Time to Pitch
Every guest post is not a golden opportunity but there are the things you can take advantage of. Some of the right moments to pitch are:
– when the blog is ready to mention you in their posts
– when your business or your products get listed in their posts
– when the blog is looking for the guest posts
Create a Great Guest Post
Guest blogs are much different from normal blogs because they are not about your business. And also, the length and format of the guest posts vary from blog to blog. In order to get success, the Top SEO Companies in India create a great guest post matching the guidelines of a blog. A few things you need to remember are:- It is not about you, your products or your business.- Including internal links and source links.
Write a Bio that Works
It is the most important part of the guest post as it is, most probably, the only place you can use for promoting yourself, your business, your products, website and more. If your goal is to get backlinks, include a link in the bio and if your goal is to get traffic, include a link considering the page you want to send the traffic to. And if increasing followers is your goal, don’t forget to add social media links and a follow request.
Your job does not end here; you need to track the success of your guest blogging strategy in order to check how it is working. And you can do this by using Google Analytics. Monitor the results and determine if you need changes in your strategy for getting better results.