Choosing the right web designer
So have you finally decided that you need a website for your business? Well, there are a few key points to remember BEFORE making one of the most crucial decisions for your business.
Choose the right designer for your new business website:
When it comes to choosing the right web designer for your website, you should always shop around first to see all available options. There are many web design services companies to choose from. And most of them are pretty good at what they do.
Always ask to see samples of a web designer’s previous work and peruse their portfolio. This will help you get a better feel for the style of sites that any particular web designer is capable of. Most of the time, web designers have their own unique style and you can easily spot what designs they have done in the past. I mean, it’s similar to the style of any other artist; You can definitely spot your past jobs based on the overall layout, color scheme, and overall visual appearance of the sites.
Experience is also a key factor here. Like any other trade, web designers improve with experience. Then naturally you will be better off choosing a web designer who has more experience under your belt.
Another key point to define is whether or not the web designer can make you a 100% personalized website. Or is it just a basic template web design that hundreds or even thousands of people already have on the Internet? Almost anyone these days can create a basic HTML web page in Microsoft Word or Publisher and rename it to reflect their Branson business. But you must ask yourself: “is this really what I’m looking for”?
Truly personalized websites will stand out more than the rest of the basic template web designs that so many people are using these days. A custom web design will catch the attention of your potential customers and show them that you have a truly professional web presence and that you mean business.
Many web designers these days choose to make template websites for one of two reasons:
It is cheaper to use a basic web design template. They may lack the skills necessary to develop a fully personalized website. Whatever the case may be, be sure to go with a designer who is capable of creating a custom web design for you. It will inevitably cost you more for a custom site. But it is worth the extra money spent. Trust me, in the end you will be much happier with your website if it is a unique site and created just for your business and not for everyone else.
Communication with a potential web designer is also essential in the development of your website. You must be perfectly clear and define your goals in advance, before signing a web design service contract with a designer. Make sure you know what you are getting for your money and make sure you get it in writing! I have a 9 page website design contract that I use every time I design a new website. A detailed list of all the work that will be carried out during the development of the website is included in this contract. Things like the exact number of pages, the exact number of graphics to design, whether or not I need to create a logo, the estimated time before completion, whether or not routine site maintenance will be done after the site is over 6 months or 1 years old etc.
Defining these things will help you in the long run and will also ensure that you and the web designer are on the same page.
I also use what I call my “web design planning worksheet”. This worksheet provides “milestones” or deadlines for each phase of the web design project. Things like “In 2 weeks the overall design will be done” and “2 weeks after that, the site will be encoded and launched” and then “On a moth after the website launch, we will evaluate it to see what needs to be tweaked” , etc. (These are just examples, by the way. The details included in one of my actual worksheets give exact dates and more specific milestones.)
And what about web hosting for your new website? Usually, a web designer will provide some information on which hosting company to recommend. Web designers generally have a preference for a hosting company that they know will be a good fit for their website and should help you make this selection.