With the increasing popularity and use of social media, many companies are taking it as an opportunity to promote themselves on these platforms. This is proving to be very beneficial for the companies as they are getting the much-needed attention from the classes and the masses.
What is social media marketing?
Social media marketing is a marketing strategy that involves promoting a service or a product on various social media platforms. The practitioners consider it as one of the best marketing strategies.
Majority of the social media platform feature inbuilt data analytics tools that help the companies to keep an eye on the progress and success of their campaign. Using the tools, the companies easily get to know the effectiveness and awareness their campaign had raised.
The social media platforms like Facebook, Twitter, Instagram, etc offer the companies a great platform to approach the stakeholders. On these platforms, they interact with the current and potential customers, current and potential employees, bloggers, journalists, as well as the general public.
Platforms for Social Media marketing
Social networking websites
The social networking websites let the companies interact with the consumers online. The social channels allow them to interact with the individuals directly. The personal interaction with the customers enhances the brand value and the customers develop trust in the brand. This method is way better than the traditional advertising methods.
Majority of people operate their social media accounts on their mobile phones. Phones are handy and hence, they offer a better opportunity to the brands to reach to their consumers.
As the mobile phones offer a smooth path-to-purchase process and help the consumers to get the product information and pricing in real-time.