4 Crucial Questions to Ask an Australian SEO Company before Hiring Them

Search Engine Optimisation is evolving constantly. And so, when you focus on the SEO of your site, you want to hire an SEO agency that is equipped with a team of tech-savvy people, who are committed to staying on top of the latest SEO strategies.
However, in the crowd of so many SEO companies, how to find the right Australian SEO company? What are the parameters that you have to focus on for this? Here are a few questions that you should ask an SEO company before hiring them.
  1. How will you improve my rankings?

This is one of the most important questions that you should ask your SEO company. If you are investing in Search Engine Optimisation, you want to see improvements in rankings, and any good SEO agency will be ready to explain their methods to you. The experienced and best SEO companies will have a solid process and will be able to explain their services in an easy-to-understand way. Be careful of the companies that are secretive about what their services include or try to hide their methods behind jargon or claim that the processes are too complicated to explain. The companies may not be comfortable to explain each of the things that will be involved in the process, but they can give you a brief of that. So, it is important to ask this question.

  1. Do you want to make some changes to my website?

On-page SEO is a fundamental part of SEO, especially in the beginning. So, any good or experienced internet marketing company will like to make some changes as part of their SEO process. Some of the companies also focus on SEO audit before starting an SEO campaign. If the SEO specialist Sydney does not talk about any website changes, then it is a red flag and it would be better if you don’t hire such a company for you. On-page changes set the stage for a successful SEO campaign. And so, they should be done early in the process. These changes help to address the technical issues that may be affecting your site negatively. So, it is also a key question that you should ask the company.

  1. How do you measure SEO success?

When you invest in an SEO campaign, you would like to know whether the campaign is helping your site positively or not. And to do so, measuring SEO success is important. Reputable internet marketing companies work with you to outline achievable goals, targets and timelines. Ask them and ensure that they will send you regular reports, as well as updates that measure things like website traffic, keyword positioning, bounce rate, lead conversions, etc.  It is crucial for you to know the goals of the SEO company and how will they align with your goals. Traffic increase or boost in rankings is some of the things that will help you with this. So, ask the company about this.

  1. What do your services cost?

Whether you have a small business or a medium-sized one, finding affordable SEO services that are within your budget is an important part of the puzzle. Based on the scope of the work, the cost varies. A good SEO company will talk openly about their pricing policy and what is included in this. They also talk about long-term commitments and short-term goals. Ask at least about six months’ pricing and if you find that you okay with that, then you can proceed further.

While a successful internet marketing campaign can boost traffic and sale, bad SEO can harm your site drastically. So, you should be careful when choosing an SEO company. Ask the above-mentioned questions and if you are satisfied with most of the answers, then you start working with them.

Author bio: Albert Dickens is an SEO specialist Sydney. In this write-up, he has pointed out a few questions that you should ask before hiring an Australian SEO company for you.