The French car brand, Peugeot, has a long storied history which began as a family venture back in 1810. Over the past two hundred years, the company has become a flagship automotive brand both in the French automotive industry and as a pioneering brand in the international automotive market.
Throughout the last two centuries, the brand has gone through numerous innovative designs, going from steam and petrol to diesel engines and hybrid engine models.
Interestingly enough, in addition to developing full uni-body vehicles, the company has a rich history of both two and four wheeler vehicles, including motorbikes, bicycles and tricycles. This is one of the reasons why Peugeot is one of the most loved car brands in the Middle East.
Below are some more reasons why the Peugeot is most loved automobile brand in the Middle East:
1: A Consistent and Diversified Brand
One of the major advantages of the Peugeot brand and one of the reasons why it’s one of the most loved car brands is that despite the diversification of its vehicle production lineup, the company has always remained industrially consistent both with the needs of their customers and in what the automotive environment demands.
With this said, the company has globally expanded over the past two hundred years, becoming a massively adored brand in both the European and Middle Eastern markets.
Today, the Peugeot ME is considered a “key” region in the company’s global development, so much so that the company is targeting specific investment opportunities to reinforce its presence and tailor its vehicles more closely to the demands of their customer base. This proves to be a big deal for customers who love the French brand, as it means more customization options will be available for future models.
Another reason comes in with the fact that the brand has a massive model range lineup. Regardless of what you are looking for in a vehicle, this French automobile brand has something for everyone. Not only do they offer electric and hybrid models, but the company has executive cars that are designed specifically for professionals who want performance, efficiency, and elegance.
Apart from this, Peugeot also has special sports car models that feature high-pressure injection engines, aluminum wheels, sports branding and high-impact shock absorbers, just to name a few. Other than this, the company also has family cars, hatchbacks, city cars, SUVs and business trucks for companies that need executive vans.
To put their lineup in perspective, here is what the Middle Eastern vehicle options are.
- The Passengers Include: Peugeot 208, Peugeot 301, Peugeot 308, Peugeot 508, and the Peugeot Traveller.
- The Peugeot SUVs Include: the new Peugeot 2008, All-New Peugeot 3008, and the All-New Peugeot 5008 SUV.
- The Professional Range Include: the Peugeot Partner, the Peugeot Expert, and the Peugeot Boxer.
Unlike other car brands, the Peugeot model range is vastly different from one another. Buying a vehicle in the passenger model range is going to offer you vastly different features than if you bought a vehicle from their professional range. This ensures that no matter what type of vehicle you are looking for, Peugeot will have it and will be able to cater to your needs. To see this in action, just take a look at the specifications found amongst the different model types.
2: An Opulent Experience
Another reason why the Peugeot car brand is so loved in the Middle Eastern car market is because of its futuristic I-Cockpit design. As most individuals know, the Middle East is known for its opulent lifestyle, active pursuits and intelligent infrastructure. Peugeot mirrors this with their I-Cockpit design so that when you slip into the vehicle, you are greeted with a driving interface that combines pleasure, wealth and sensation all into one sleek and easy-to-understand experience. Peugeot does this by providing you with heads-up dials, an impressively high central console, a large touch-screen display and a compact steering wheel.
Absolutely nothing is out of reach and none of the dashboard elements are hidden by any of the controls, ensuring that you will always have an intense and dynamic drive.
3: Reliable and Affordable
Peugeot as a car brand makes reliable vehicles that are easy to repair and that’s one of the reasons why people in the Middle East adore it so much. The majority of Peugeot models are smaller in size and are simpler in design. If you choose to go with a larger model vehicle from their line-up, do expect the repair costs to be a bit higher and the vehicle to require a little bit more care.
When it comes to the repair costs, most of the vehicles are quick to repair since they use more common parts than other more luxurious brands on the market. This means that they are more reliable because the parts that do break are easier to fix, easier to source and easier to repair.
Another major reason why the Peugeot ME sector is so popular is because it is an affordable brand to buy. Unlike their Korean and Japanese counterparts, the Peugeot French brand is less expensive and looks just as nice. The Peugeot brand is considered a “mid-market” car brand and is family friendly. To put affordability in perspective, the 2018 Peugeot Partner is 57,900 AED which is $15,763 USD whereas the most expensive vehicle, the 2018 Peugeot 508 car is 110,000 AED or $29,947 USD.
All in all, Peugeot is a popular choice for those in the Middle East because of what the brand represents. Not only are you buying a vehicle that has over two centuries of innovation in its design and specifications, but it is affordable and reliable too. When you combine this with the modern features offered, the high-tech I-Cockpit, and the sensational driving experience it offers, it ends up being the number one choice of many.
Chappell Chauvin is a refined autonomous writer that has been creating on various auto industry Toyota, Mercedes-Benz, Nissan, BMW, Audi and Peugeot. He additionally shares markdown offers and arrangements via auto producers with the end goal that Toyota, BMW.